What Does Cruelty-Free Mean?

If you are an animal-lover or have pets at home, you will probably have picked up on the phrase cruelty-free and the fact that it is used quite frequently. 

A lot of companies will describe their products as cruelty-free, but what does it actually mean?

To put it as plainly as possible, cruelty-free means that a product and the ingredients in it haven’t been tested on animals.

Animal testing has been defined as any type of scientific experiment in which a live animal is forced to undergo something that is likely to cause them pain, suffering, distress or lasting harm.

We don’t have to witness this kind of stuff, but if we did it’s likely that it would prompt us to opt for cruelty-free products.

Often animals will lose their lives or sustain lasting illnesses, hindering their chances to enjoy a healthy and normal life.

If you don’t want to contribute to the suffering of innocent animals, read our easy tips on how to go cruelty-free for good!

vegan cruelty free lotion and soap

Don’t believe everything you read

It’s important to be vigilant when shopping for cruelty-free products as there are a lot of false claims circulating.

Don’t blindly trust labels and be sure to do your research about a product or brand before you start spending money.

E-mail the company

If you are struggling to find any information regarding whether a brand is cruelty-free or not, be sure to contact them by e-mail and ask them questions about their products.

Don’t just ask if they are cruelty-free though, make sure your questions are specific.

Ask whether their products or ingredients are tested on animals and if any third party tests on their behalf, this way you’ll be able to develop a pretty clear understanding of whether they are cruelty free or not.

Be wary of products containing new ingredients

It is likely that any product containing new ingredients is not cruelty-free.

This is because new ingredients do not have a safety proven record and are required to undergo testing before they are fit for sale.

Often this testing will include animals. If you see any brands promoting the fact that their products contain new ingredients, be sure to research them thoroughly before you part with your cash.

One easy way to ensure that you are buying products that are cruelty-free is to check out our wide range of products.

Nothing that we sell is tested on animals and all of our products are vegan (with the exception of our Sensitive Shea bar soap which contains honey), made with organic oils and 100% natural.


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